Stakeholder Group
Media
The media is a contact point with external stakeholders and the public, keeping us informed of facts, business developments, new products, services and the impact of our business on society.
Needs and expectations
- Up-to-date and accurate information
- Openness and access to NSSF representatives
- Clear and simple communication
How we engaged
- Issued media releases and publicised products and services across mainstream and digital media
- Conducted product and service launches
- Facilitated interviews with the CEO and key executives
- Shared information with local and regional media as required
- Conducted face-to-face, digital and radio engagements
Strategic response, value creation and outcomes
- 89.8% Tonality and Awareness Index. The index was adopted to cater for brand tonality and top of mind awareness
- More than 40 mainstream media stories covering employer engagements, Smartlife Voluntary Savings, Career Expo, Solana Residences, Supplier Forum, FiRe Awards and Annual Interest Declaration
- Kept stakeholders and the public informed about facts, business developments, products, services and the impact of NSSF's operations
- 35.4% social media content penetration
- Increased the use of community radio stations as trusted voices in local communities
Opportunities and outlook
- Continue working with the media to positively impact customers, stakeholders, regulators and communities and support the expansion of social security coverage
Risks
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Reputational risk
SDGs
Quality of relationship
Meeting Expectations